About me

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I’m in a very unique position that my career has led me to acquire responsibility and skills in every aspect of the Creative process and I am a confident all rounder. After almost two decades in the broadcast industry I still get a big kick out of having an idea and bringing it to life.

 

EXPERIENCE

 

CONTENT ADVERTISING SENIOR CREATIVE: 2014 to present

Creating and directing Sky’s high profile network marketing campaigns from conceptualisation, preproduction, directing stills and photo shoots for television and billboard/press promotions as well as post production through to delivery.

HEAD OF CREATIVE: 2012 to 2014
Responsible for all Sky Living and Challenge channel and content promotion. Managing a team of Creatives and Designers in producing several multi media campaigns and two channel rebrands. I have responsibility to ensure that campaigns are innovative, creative, on brief and to budget. I work closely with the Channel Directors and Marketing and Planning teams to make sure that our work is as effective as it is creatively strong.

CHANNEL CREATIVE: 2009 to 2012
Leading a team of Creatives working for Sky Arts producing cross media campaigns including on-air promotions, off-air print and posters, digital, radio and experiential marketing. At the beginning of 2012 I also very much enjoyed leading the Sky Arts rebrand.

CREATIVE: 2006 to 2009
Writing on key Network Marketing briefs for the business’s premium products and services, including the company’s first High Definition promotional tape, I also had main responsibility for the Sky+ on-air campaign. Briefs required prolific writing to produce original shot material. In this role I was responsible for presenting scripts to senior clients and overseeing pre and post-production on shoots.

JUNIOR CREATIVE: 2002 to 2006
Producing on-air promotions for the business, working on briefs requiring originated footage, clip based promotions and also graphically produced spots. Regularly assigned promos for numerous different channel brands including Sky One, Sky Movies, Sky Box Office, 18+ Adult Channels, Sky News, The Amp, Scuzz and Flaunt. Also produced large-budget internal tapes for executive clients.

PRODUCTION CO-ORDINATOR: 2000 to 2002
Produced many short informative promos for broadcast on the Sky Customer Channel and also cut several longform clip based pieces for internal presentations. Also responsible for gaining BACC approval, mastering and legaling the majority of promos produced by the Network Marketing team.

AWARDS:
Silver       Promax UK 2010          Channel of the Year                            Sky Arts
Silver       Promax UK 2010          Best Radio Promo                               The Book Show at Hay
Gold        Promax World 2008      Best Entertainment spot (single)         Sky Arts: Centre Stage
Gold        Promax Europe 2008    Best Ent./Music/Variety Promo           Sky Arts: Centre Stage
Gold        Promax UK 2006          Best Direct Response Promo              Gamestar Millionaire
Silver       Promax UK 2006         Best Website or Interactive Promo      Gamestar Millionaire
Silver       Promax Europe 2006   Best Direct Response Promo              Sky+ 24
Gold        Promax UK 2005          The Directors Cut                                Sky+ Delia Smith

CONTACT:
Thank you for visiting my site. You can contact me at:
rebeccaearp@googlemail.com

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